5 Startup Runway Mistakes to Fix Before Your Series A

Picture of Jenna Hannon
Jenna Hannon
Photo of Peter Holc
Peter Holc

December 15, 2024

Getting ready for Series A funding is a pivotal moment for any startup. But far too many founders stumble when it comes to managing their startup runway during this critical phase. Let's dive into five common mistakes that could derail your fundraising efforts - and more importantly, how to fix them.

1. Misunderstanding Your True Burn Rate

Many founders focus solely on their net burn rate while ignoring the full picture of their cash consumption. As discussed in Burn Rate Control: The Lifeline of Early-Stage Startups, your burn rate calculations need to account for both expected and unexpected expenses.

The fix? Implement comprehensive burn rate tracking that includes:

  • Regular payroll and benefits
  • Software subscriptions and tools
  • Marketing expenses
  • Office costs and utilities
  • Hidden costs like taxes and compliance fees

2. Ignoring Cash Flow Timing

Your startup runway for Series A isn't just about how much money you have - it's about when that money moves. Many founders get caught off guard by timing mismatches between revenue and expenses. Managing cash flow during growth becomes especially crucial as you scale toward Series A.

To fix this, create detailed cash flow projections that:

  • Map out payment terms with customers and vendors
  • Account for seasonal fluctuations
  • Include buffer time for invoice collections
  • Factor in growth-related expenses

3. Poor Financial Data Management

Messy financial data can kill your chances of securing Series A funding. Investors need clear visibility into your financial health, and disorganized records raise red flags. Real-time financial dashboards have become essential for modern startups.

The solution includes:

  • Implementing proper accounting systems early
  • Setting up automated financial reporting
  • Maintaining clean, organized financial records
  • Creating clear documentation for all major transactions

4. Insufficient Runway Buffer

Many founders cut it too close with their runway calculations, leaving no room for unexpected challenges or extended fundraising timelines. The traditional "18 months of runway" rule might not be enough in today's market conditions.

To build a proper buffer:

  • Add 3-6 months to your expected fundraising timeline
  • Maintain emergency cash reserves
  • Identify potential cost-cutting measures in advance
  • Develop backup funding options like venture debt

5. Overlooking Growth Metrics

Your startup runway for Series A isn't just about survival - it's about demonstrating growth potential. Many founders focus too heavily on cash conservation while neglecting the metrics that actually attract investors.

As outlined in Essential Financial Metrics Every Startup Needs to Track, you should monitor:

  • Customer acquisition costs (CAC)
  • Monthly recurring revenue (MRR) growth
  • Customer lifetime value (LTV)
  • Gross margins
  • Unit economics

Taking Action

Start addressing these issues at least 6-12 months before you plan to raise Series A. Use tools like automated financial dashboards to maintain clear visibility into your metrics. Consider working with a fractional CFO to get your financial house in order - they can provide expert guidance without the full-time cost.

Remember, investors aren't just looking at your current runway - they're evaluating your financial management capabilities. By fixing these common mistakes early, you'll not only extend your runway but also demonstrate the financial maturity that Series A investors expect to see.

Pro tip: Use automated tools to track your financial metrics in real-time. Manual tracking often leads to delays and errors that can impact your fundraising readiness.

The path to Series A requires careful financial planning and execution. By addressing these five critical areas, you'll be better positioned to secure the funding needed for your next phase of growth. Start implementing these fixes today, and you'll build a stronger foundation for your fundraising journey.

Turn your financial models into business intelligence.

Controller

Software Company

Reduce CSV uploads and complicated range imports.

AR Lead

Accounting FIrm

Monitor actuals right in your models.

Controller

Manufacturing Company