Building Your Startup's Financial Dashboard: Burn Rate Tracking and Beyond

Picture of Jenna Hannon
Jenna Hannon
Photo of Peter Holc
Peter Holc

September 3, 2024

Let's face it, managing finances for your startup can be a real headache. But here's the thing: keeping a close eye on your cash flow is crucial for your company's survival and growth. That's where a solid financial dashboard comes in handy, with burn rate tracking at its core. In this post, we'll walk you through how to build a killer startup burn rate spreadsheet using QuickBooks and bank account connections, plus explore what other goodies you should include to keep your finger on the financial pulse of your business.

Setting Up Your Burn Rate Spreadsheet

First things first, let's talk about the star of the show: your burn rate spreadsheet. This bad boy will help you track how quickly you're spending your cash and estimate how long your runway is. Here's how to get it rolling:

     
  1. Connect QuickBooks to your bank accounts: This is a game-changer. By linking QuickBooks to your business bank accounts, you'll get real-time data on your cash inflows and outflows. Oplin can help automate these connections.
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  3. Set up expense categories: In QuickBooks, create categories for different types of expenses (like salaries, rent, marketing, etc.). This'll make it easier to analyze where your money's going.
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  5. Create your spreadsheet: Use Google Sheets or Excel to build your burn rate tracker. Set up columns for date, starting balance, income, expenses, and ending balance.
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  7. Import data from QuickBooks: Use QuickBooks' export feature to pull your financial data into your spreadsheet. Alternatively use the Oplin plugin in Google sheets to create an auto-updating connection.
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  9. Calculate your burn rate: Add a formula to calculate your monthly burn rate (total expenses minus total income). This'll give you a clear picture of how fast you're burning through cash.

Beyond Burn Rate: Beefing Up Your Financial Dashboard

Now that you've got your burn rate tracking down pat, it's time to take your financial dashboard to the next level. Here are some other key metrics and features you should consider adding:

1. Runway Calculation

Your runway is how long your startup can keep operating before running out of cash. Add a formula to divide your current cash balance by your monthly burn rate. This'll give you a sobering reality check on how much time you've got left to hit your next milestone or secure funding.

2. Revenue Metrics

Don't just focus on the money going out – keep tabs on what's coming in too. Include metrics like:

     
  • Monthly Recurring Revenue (MRR)
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  • Annual Recurring Revenue (ARR)
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  • Customer Acquisition Cost (CAC)
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  • Lifetime Value (LTV) of customers

3. Cash Flow Projections

Use your historical data to forecast future cash flows. This can help you anticipate cash crunches and plan accordingly. Include best-case, worst-case, and most likely scenarios to cover all your bases.

4. Key Performance Indicators (KPIs)

Depending on your business model, you might want to track KPIs like:

     
  • User growth rate
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  • Conversion rates
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  • Churn rate
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  • Average revenue per user (ARPU)

5. Funding Milestones

If you're planning to raise capital, include a section for tracking your funding goals and progress. This can help you stay focused and aligned with your investors' expectations.

Tips for Making the Most of Your Financial Dashboard

Now that you've got all these fancy metrics in place, here are some tips to ensure you're squeezing every last drop of value from your financial dashboard:

     
  1. Update regularly: Set a schedule (weekly or bi-weekly) to update your dashboard with the latest data from QuickBooks and your bank accounts.
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  3. Visualize your data: Use charts and graphs to make your data more digestible. This can help you spot trends and anomalies more easily.
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  5. Share with your team: Make your dashboard accessible to key team members. This promotes transparency and helps everyone stay aligned on financial goals.
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  7. Set alerts: Use conditional formatting or automated alerts to flag when certain metrics fall below (or rise above) predetermined thresholds.
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  9. Review and refine: As your startup grows, your financial needs may change. Regularly review your dashboard and add or remove metrics as needed.

Building a comprehensive financial dashboard for your startup isn't just about crunching numbers – it's about gaining insights that can drive smart decision-making. By starting with a solid burn rate spreadsheet and expanding to include other key metrics, you'll be well-equipped to navigate the choppy waters of startup finance.

Remember, the goal isn't to become a spreadsheet wizard (though that's a cool party trick). It's about having a clear, real-time picture of your startup's financial health so you can focus on what really matters: building an awesome product and growing your business. So go forth, crunch those numbers, and may your runway be ever-lengthening!

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